CASE STUDY

Name:

Royal Oak Rotary Club

Industry:

Non-Profit / Service Organization

About:

Official website for the Rotary Club of Royal Oak, MI. Members and visitors can learn more about the club, meetings, upcoming events, club leadership, and more.

Objective:

Strengthening community engagement through a modern member experience.

Challenge:

The Rotary Club needed a modern, user-friendly website that could better serve both current and prospective members by providing a centralized source for club information, upcoming meetings, community events, and volunteer initiatives. The existing digital experience lacked intuitive navigation, organized content, and a clear presentation of the club's mission, making it difficult for visitors to learn about the organization or stay informed about upcoming activities. Beyond improving usability, the website needed to strengthen member communication, showcase the club's impact within the community, and encourage greater participation from both existing members and those interested in joining.

The challenge was to create an accessible, community-focused digital experience that reflected the club's values while making information easy to find and engage with.

Strategy:

I approached the project by designing the website around the needs of both current members and prospective visitors, ensuring that essential information was organized in a clear, intuitive, and accessible manner. The site's information architecture was restructured to highlight upcoming meetings, community events, volunteer opportunities, and membership resources, allowing users to quickly find the information most relevant to them. To better communicate the club's mission and community impact, I incorporated dedicated sections showcasing service initiatives, organizational history, and opportunities to get involved. The result was a modern, community-centered website that improved communication, strengthened the club's online presence, and provided a scalable platform for promoting future events and member engagement.