CASE STUDY

Name:

Level Up Tours

Industry:

3D & VR Tours / Technology / Real-Estate

Objective(s):

Create a structured marketing roadmap and conversion-focused customer journey to support business growth.

Challenge:

The company needed a structured marketing strategy that could support the launch and growth of its VR and 3D tour services while generating qualified leads through digital channels. Although the business had innovative offerings, it lacked a clear execution roadmap and a defined customer acquisition process. Marketing activities, website planning, and lead generation efforts needed to be organized into a scalable framework that aligned priorities, established implementation phases, and created a seamless journey from initial interest to inquiry. The challenge was to develop a strategic marketing foundation that combined operational planning with a conversion-focused digital experience capable of supporting long-term business growth.

My Approach:

I approached the project by first developing a phased marketing roadmap that prioritized initiatives based on business objectives, implementation requirements, and long-term growth opportunities. This structured framework provided a clear sequence for executing marketing activities while ensuring resources were focused on the highest-impact initiatives.

I then designed the website's landing page and conversion funnel around the customer journey, organizing content, messaging, and calls to action to encourage engagement and simplify the lead inquiry process. By combining strategic planning with conversion-focused user experience principles, I created a scalable marketing framework that supported lead generation, improved user flow, and established a strong foundation for future marketing initiatives.

Marketing Roadmaps & Tasklists:

Landing Page / Funnel Layout Wireframes:

Website / Landing Page Design:

Leadership & Impact:

As the strategic marketing lead, I established the overall execution framework by defining project priorities, organizing implementation phases, and aligning marketing initiatives with the company's business objectives. I led the planning of the customer acquisition journey, translating business goals into a structured marketing roadmap and a conversion-focused website experience. By connecting operational planning with digital strategy, I created a scalable foundation that enabled the organization to execute marketing initiatives more efficiently while supporting long-term lead generation and business growth.